Western States Public Radio  2007 NPR Board Candidates Forum

Rob Gordon, WPLN, Nashville, TN (incumbent)

1 – Please detail your qualifications for the NPR Board.

My public radio experience goes back to 1980, when I worked in Station Services at NPR, eventually becoming director of that department. Following a year with PTFP, I left DC in 1988 to manage WUIS in Springfield , Illinois.  I moved to WPLN in Nashville in 1995, leading the successful effort to move the station from metro government to a community licensee governed by an independent, community board.

I’ve also chaired the DEI Board and served on the SRG board and several community boards here in Nashville , so I think I have enough governance experience coupled with public radio experiences to be an effective member director of the NPR Board.

2 - As a Board member, how will you separate your station's self-interest from network interests?

It’s not hard to keep them separate.  The information the board receives and the conversations we hold focus on the health and success of National Public Radio.  It’s crucial to NPR’s future that member stations as a group succeed and thrive.  I keep my individual station’s narrow concerns out of the picture by concentrating on decisions that do the most good for the largest number of NPR’s constituents. Those decisions aren’t always easy ones, but not because WPLN’s specific interests get in the way.

3. - If elected to the NPR Board, on what Board Committee – or in connection with what issue – do you believe you have the most to offer NPR? 

If re-elected, I would enjoy continuing to serve on the Governance Committee and working on the issues raised in the recent governance study.  I have a strong desire to see the board and our member stations examine governance in an objective, clear-headed way and consider changes to make the board stronger, more efficient and productive.

I’ve also enjoyed serving on the Finance and Administration Committee because it has allowed me to observe NPR’s internal business mechanisms. It’s clear NPR is competently and professionally managed.

4. Would you recommend any changes to the way in which network program providers charge stations for programming? 

As a station manager, I’m extremely concerned about the continuing rise in network fees combined with the flattening of audience and the resulting softening of membership and underwriting revenue.  Networks need to understand and address this situation by scaling back their plans to expand and add new services because stations can’t continue to raise more money from a diminishing pool of donors. Changes have to be made before we reach a crisis.

5 - Since the institution of the A-Reps meeting format, NPR has not achieved a quorum for its Annual Meeting.  Do you view this as a problem?  Do you have any recommendations for engaging more stations in the citizenship of the annual meeting?

I see our inability to achieve a quorum as symptomatic of a larger problem, which in itself hard to define to everyone’s satisfaction. There’s a growing sense that we need to pin down, make explicit and perhaps update what we mean by “membership” in NPR. There is a sense that something valuable and important about the culture of public radio is eroding, including the loss of opportunities to meet face to face and engage with one another.

It’s premature to make recommendations for changes. We should start with a direct conversation about membership with stations, then continue the discussion to make sure NPR’s governance structure (including meeting schedules and communication protocols) supports this agreed-upon sense of membership.  Only then can we see what changes are called for.

6 – Do you support the proposed changes in NPR Board composition and structure described in the recently issued NPR Governance consultant’s report? 

I support changes in the NPR Board composition and structure as long as they reinforce member stations’ conception of membership and make the NPR board more efficient and productive.  I do not necessarily support the recommendations in the report, because the study is only one person’s opinion and the start of a broader conversation.

Some of the changes in the report, which address how the board approaches its work, do not require a conversation with the membership and should be implemented in short order.  More support from NPR and streamlining meetings and committee structure fall into this category of change.

My inclination is to increase the number of non-manager directors on the NPR Board and finding ways to nominate a slate of member directors more representative of our network of stations.  Moving in these two directions would, I think, improve the performance of the board.

7 - What is your overall assessment of the NPR board?  Is it responsive to stations?  Is it sufficiently high profile?   

Overall, I think the NPR board does a good job, but could do a better job. I think the current board keeps the interests of members foremost, but doesn’t do enough communicating with or interacting with stations.  This results from time to time in the perception that the board is working against stations, or that, generally, it’s up to no good.  It’s clear when the board makes unpopular decisions that it has not built up enough equity of good will with members.

As to the profile of the board, it lacks adequate representation from the major market stations, which deliver such a large percentage of our national audience. It would be helpful to have the perspective and clout of the larger public radio institutions working within the context of the NPR Board.

8 - As an NPR Board member, how would you distinguish between the types of business you believe the Board should conduct in Executive Session versus the business that should be conducted in Open Session?

First, what can be discussed in closed session is limited by law, and NPR’s General Counsel does not allow the board to abuse the principle.  When the board goes into Executive Session, it’s always for a good reason.

That said, the board spends too much time in Executive Session. Combined with inadequate opportunities for interaction with members, stations begin to feel the board is not open enough about its work, encouraging a sense that the board is “up to something.”

The answer is to limit time spent in Executive Session combined with greater focus, openness and clarity surrounding the rest of the board’s work.  Unless you achieve the latter, it won’t help to simply address the length of Executive Sessions.

 

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