Western States Public Radio 2007 NPR Board Candidates Forum
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Paul Stankavich, KPLU, Tacoma, WA |
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1 –
Please detail your qualifications for the NPR Board. I have been in
public broadcasting since 1975. I began my career in commercial
television in 1967 in 2 -
As a Board member, how will you separate your station's self-interest from
network interests?
I am well prepared to consider the interests of NPR independent of my
station's self-interest. I know it is the responsibility of a member
of any Board to consider first the interest of organization for which you
serve as an elected member. Nevertheless, it is the personal
experiences and the perspectives that you have formed that lead you to be
of value to the Board on which you serve. Therefore, in discussion
and debate, I feel it would be my job to represent the interest of stations
and to express my opinion based on those values learned over the
years. I feel that I am a person who can listen to reasonable debate
and make decisions based on the logic presented and to also recognize when
my personal point of view needs to be sublimated for the good of the body
whole. When a Board reaches a final decision, every member of that
Board must get behind the decision and support it. Therefore, I think
an enlightened self interest of a Board member can bring breadth and depth
to the conversation and, at the same time, be able to ultimately reach
agreement on the direction to be taken for the good of all. 3. -
If elected to the NPR Board, on what Board Committee – or in connection
with what issue – do you believe you have the most to offer NPR?
I am currently most interested in two areas within the Board of
Directors of NPR. The first is Governance and the related issue of
what it means to be a member. I would like to join this discussion
and help to shape the future of NPR. While I will entertain ideas
that shift the thinking of NPR as we move into this uncertain future, we
either need to preserve the membership character of NPR and retain station
control, or we need to find a model that does not rely on stations for
financing of the enterprise. And that leads to my second area of
interest. I am very concerned about the cost of programming, the
investment in new program ideas and the ability of NPR and stations to
adjust in the new world of media opportunity. While I don't think our
transmitters are in serious danger at this moment and the public still
overwhelming listens to radio versus receiving their information through
the internet or podcasts or other technologies, it is inevitable that we
must adjust to this changing world or become extinct. The delicate
balance between the network and the powerhouse programs produced at NPR and
the station's ability to reach out and touch listener's needs to be
preserved. Maneuvering through this changing landscape will take our
full creative energies and I would like to be a part of that planning. 4.
Would you recommend any changes to the way in which network program
providers charge stations for programming?
As
I briefly mentioned above, this is an area of great interest to me. I
think are funding system is flawed and we are in danger of losing the
franchise. I do not have an easy answer to this solution and feel
that this issue needs careful, external analysis. We are so close to
the issue that we are no longer influenced by reason and almost immediately
jump to the bottom line. Stations are not likely to continue revenue
growth, in fact, many are already seeing declines. Programming costs
are not going to go down. We have little or no ability to invest in R
& D. We resist, with reason, the marketing of our signature
programs beyond the station airwaves. The audience is beginning to
change the way they listen to us. Just last Sunday I heard the person
who was selected to be on-air with Will Short say I get the weekly puzzle
by podcast, not even mentioning a station call-sign. We need to avoid
the train wreck and find a different way to ensure the enterprise, protect
our investments and provide service to the public I would like to be a part
of that discussion. 5 -
Since the institution of the A-Reps meeting format, NPR has not achieved a
quorum for its Annual Meeting. Do you view this as a problem?
Do you have any recommendations for engaging more stations in the
citizenship of the annual meeting? Is
this truly a problem? Perhaps... but at the same time, stations and
NPR have been able to continue with business over the course of the last 5
years.� I think this is an issue for stations to resolve. If
stations want their voices to be heard and participate in governance, they
must commit to participating in the meetings. While I know electronic
discussion is possible and voting can be done through various vendor
systems on the web, the interpersonal exchange of ideas and debate cannot
be managed well unless it occurs in person. I would have thought the
discussion last year would have brought a quorum to D.C. but that did not
happen. I don't think that NPR or the Board of Directors can solve
this problem; instead, I think the burden is on stations to recognize that
a big part of their doing business and being part of a system is to commit
to this one business meeting a year. I know that meeting annually in
D.C. is an issue for some, and while I think that concern is miss-directed,
I think we should probably schedule a meeting in the mid-west and determine
if a central location will actually increase attendance and gain the quorum
we desire. 6 –
Do you support the proposed changes in NPR Board composition and structure
described in the recently issued NPR Governance consultant’s report?
I
do not support that particular recommendation. I do think the report
has done a great job of stimulating important discussion on this topic and
would look forward to being a participant in the on-going review which I
hope will lead to positive changes that will be beneficial to NPR and to
station members. 7 -
What is your overall assessment of the NPR board? Is it responsive to
stations? Is it sufficiently high profile?
I have had the privilege of working with many of the members of the
NPR Board of Directors over the years. I am absolutely convinced that
they are dedicated to the enterprise and work very hard to serve in the
best interest of the system as a whole. The commitment of time and
energy is enormous and we must remember that the station manager members of
the Board also have responsibilities at home wrestling with issues of the
same importance at their stations. The public members care deeply for
public radio and give considerably of their time to provide a perspective
uncolored by the direct experience of managing a station. In many
ways, they represent our audience better than we ever could. I am
very satisfied with the performance of the Board and even if I disagree
with some decision or another, I fell they have collectively given the
issue the attention it deserves, demands information and transparency from
the staff and shares well with member stations. I have never found a
Board member unwilling to discuss an issue with me as a member station
manager. 8 -
As an NPR Board member, how would you distinguish between the types of
business you believe the Board should conduct in Executive Session versus
the business that should be conducted in Open Session? In general, I
believe the meetings should be conducted in open session and certainly no
vote or decision should be taken in Executive Session. Executives
Session should be limited to discussion that is related to specific
personnel issues and potential litigation. In addition, certain
negotiations need to remain confidential while being conducted, for example
the specifics of the purchase of a new building, but need to be brought to
open meeting as soon as decisions are ready to be made. In order to
be effective and engender full trust, those items discussed in closed
session must ultimately be fully explained in open meeting or preceding
open meeting, shared in writing with the membership.
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